Enhance Carpet Cleaning Visibility with SEO Services

We were paying $2,000 a month to Angi and HomeAdvisor just to get leads that five other companies were also calling at the same time. They optimized our site for local carpet cleaning terms and specific neighborhood keywords. We now rank in the top three of the map pack for eight surrounding suburbs. Our cost per lead dropped from $60 to about $12 because these are people actually searching for us instead of us buying their contact info.

Pet stain keywords were a goldmine

I run a small two truck operation and thought SEO was only for big companies. They found long tail keywords like "dog urine carpet removal" and "how to get red wine out of carpet" that had real search volume but low competition. We built simple service pages around those. Now we get 10 to 15 calls a week specifically for pet stain treatments which happen to be our highest margin service.

The keyword research was solid and they found some good terms for our upholstery cleaning pages. Implementation took a bit longer than I expected because our website builder is kind of clunky. At month four we are finally starting to see some movement in rankings. Just wish communication was a bit faster when I had questions.

As a franchise we needed consistent local SEO across five locations without stepping on each other in search results. They set up individual location pages, handled the Google Business Profiles for each territory, and made sure we were not cannibalizing our own keywords. All five locations now show up in their respective map packs. The franchise corporate team was actually impressed with how clean the setup was compared to our other marketing vendors.

Water damage keywords changed our revenue

We recently added water damage restoration to our carpet cleaning business. The keywords for that are completely different and way more competitive than standard cleaning. They built out a separate section of our site for water extraction and mold remediation. We landed a $15,000 commercial water damage job last month that came directly from organic search. That one job paid for two years of SEO work.

I was skeptical because every marketing company I talked to promised the world and delivered nothing. These guys just focused on the basics. Fixed my Google Business Profile, got me 30 real reviews, optimized my three main service pages, and built some local citations. Simple stuff but nobody else actually did it correctly. My phone is ringing again and I had to hire a part time receptionist.

We handle carpet cleaning for property managers and real estate agents. The buying process is different because they do not search the same way residential homeowners do. They look for "turnover cleaning services" and "commercial carpet cleaning contractors". They understood this dynamic and created pages that speak directly to property managers. We signed three new property management contracts last quarter from organic leads.

Good results overall. Our organic traffic for tile and grout cleaning is way up compared to last year. The only reason I am not giving full marks is that the initial site audit pointed out technical things we needed our web developer to fix, and my developer took three weeks to get around to it. Once the dev work was done the SEO team moved fast and rankings improved steadily over four months.