Brandwatch helps brands understand and engage audiences.
Key capabilities
- Iris AI.
- Consumer Research.
- Social media management.
- Influencer marketing.
- GenAI monitoring.
Who it's for
Brandwatch is an enterprise AI branding assistant for brand insight.
AI Branding Assistant · Enterprise
Brandwatch
Brandwatch, a Cision company, is an AI-powered suite for consumer intelligence, social media management, influencer marketing and search intelligence, with Iris AI for trend and threat detection.
- ai branding assistant
- brandwatch
- consumer intelligence
- social listening
- iris ai
- influencer marketing
- social media management
- cision
- enterprise
- brand reputation
Updated Oct 15, 2026
Pricing Enterprise
Rating No reviews yet
Standout Features
What makes Brandwatch stand out
- Iris AI
- Used by half of the Forbes 100
- GenAI search monitoring
Key Features
What’s in the toolkit?
- 01
Consumer Research
- 02
Iris AI
- 03
Social Media Management
- 04
Influencer marketing (Influence)
- 05
Search intelligence and GenAI monitoring
- 06
Media intelligence
- 07
APIs
What is Brandwatch?
Consumer intelligence and social media management
- Category
- AI Branding Assistant
- Pricing
- Enterprise
- Company
- Brandwatch (Cision)
- Platform Access
- 1 feature
Use Cases
Where teams put it to work
- 01
Brand health tracking
- 02
Crisis monitoring
- 03
Influencer campaigns
Workflow
How to use Brandwatch?
- 01
Request a demo.
- 02
Set up brand queries.
- 03
Analyze with Iris.
- 04
Act across social.
Pros & Cons
Is Brandwatch right for you?
Pros
2- Deep data
- Enterprise suite
Cons
2- Demo-only pricing
- Complex
Pricing
Pricing for Brandwatch
Enterprise
Pricing on request; see brandwatch.com plans.
Who is it for
Who is Brandwatch for?
Enterprise brands.Agencies.Insights teams.
Reviews
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