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Grovers
AI Email Assistant · Freemium
Lavender logo - AI Email Assistant

Lavender

Lavender is an AI sales email coach that scores and improves your emails in real time based on billions of emails, writes and personalizes outreach, and offers Ora, an AI sales agent, in Gmail and Outlook.

  • ai email assistant
  • lavender
  • sales email coach
  • email scoring
  • personalization
  • cold email
  • gmail
  • outlook
  • sdr
  • ora
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Updated Oct 13, 2026

Pricing Freemium

Rating No reviews yet

Lavender preview - AI Email Assistant

Standout Features

What makes Lavender stand out

  • Real-time email coaching
  • Learns from your team's emails
  • Free Basic plan
  • 7-day trial

Key Features

What’s in the toolkit?

  • 01

    Real-time email scoring

  • 02

    AI Email Writer

  • 03

    AI recommendations

  • 04

    Personalization

  • 05

    Mobile optimization

  • 06

    Lavender Anywhere

  • 07

    Coaching Dashboard (Team)

  • 08

    Ora AI sales agent

  • 09

    Gmail and Outlook 365

  • 10

    SOC 2 and GDPR

What is Lavender?

Your magical AI email coach

Lavender helps sellers send their best email every time.

Key capabilities

  • Real-time email scoring.
  • AI Email Writer.
  • Personalization assistant.
  • Mobile optimization.
  • Ora AI sales agent.

Who it's for

Lavender is the go-to AI email assistant for sales reps.

Category
AI Email Assistant
Pricing
Freemium
Company
Lavender
Platform Access
1 feature

Use Cases

Where teams put it to work

  • 01

    Cold email

  • 02

    Sales follow-ups

  • 03

    Team coaching

Workflow

How to use Lavender?

  1. 01

    Install the Chrome extension.

  2. 02

    Write a sales email.

  1. 03

    Follow the score suggestions.

  2. 04

    Send and track.

Pros & Cons

Is Lavender right for you?

Pros

3
  • Improves reply rates
  • Easy coaching
  • Free tier

Cons

2
  • Sales-focused
  • Team plan pricey

Pricing

Pricing for Lavender

Freemium
  • Basic – free.
  • Starter – $27/month annually ($29 monthly).
  • Individual Pro – $45/month annually ($49 monthly).
  • Team – $89/seat/month annually ($99 monthly).

7-day free trial.

Who is it for

Who is Lavender for?

Sales reps.Sales teams.
Reviews

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