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AI Email Assistant · Freemium
Mailchimp logo - AI Email Assistant

Mailchimp

Mailchimp by Intuit is an email and SMS marketing platform with generative AI features, Intuit Assist, predictive segments, automations, templates, A/B testing and 300+ integrations.

  • ai email assistant
  • mailchimp
  • email marketing
  • intuit
  • generative ai
  • newsletters
  • automation
  • sms marketing
  • ecommerce
  • segmentation
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Updated Oct 13, 2026

Pricing Freemium

Rating No reviews yet

Mailchimp preview - AI Email Assistant

Standout Features

What makes Mailchimp stand out

  • Generative AI for campaigns
  • Predictive segments
  • 300+ integrations
  • Free plan

Key Features

What’s in the toolkit?

  • 01

    Generative AI features

  • 02

    Intuit Assist (beta)

  • 03

    Predictive segmentation

  • 04

    Email and SMS marketing

  • 05

    Automations

  • 06

    Templates

  • 07

    A/B and multivariate testing

  • 08

    Popup forms

  • 09

    Reporting

  • 10

    300+ integrations

What is Mailchimp?

Email & SMS marketing minus the learning curve

Mailchimp helps businesses drive revenue with email marketing and AI.

Key capabilities

  • Generative AI on Standard and Premium.
  • Intuit Assist (beta).
  • Predictive segments.
  • Automations.
  • 300+ integrations.

Who it's for

Mailchimp is a leading AI email assistant for email marketing.

Category
AI Email Assistant
Pricing
Freemium
Company
The Rocket Science Group (Intuit)
Platform Access
1 feature

Use Cases

Where teams put it to work

  • 01

    Newsletters

  • 02

    Ecommerce email

  • 03

    Marketing automation

Workflow

How to use Mailchimp?

  1. 01

    Sign up.

  2. 02

    Import contacts.

  1. 03

    Generate email content with AI.

  2. 04

    Send and analyze.

Pros & Cons

Is Mailchimp right for you?

Pros

3
  • Easy to start
  • Strong ecosystem
  • AI included on Standard

Cons

2
  • Costs rise with contacts
  • AI not on Free or Essentials

Pricing

Pricing for Mailchimp

Freemium
  • Free – $0: 250 contacts.
  • Essentials – from $13/month.
  • Standard – from $20/month: generative AI.
  • Premium – from $350/month.

Prices scale with contacts.

Who is it for

Who is Mailchimp for?

Small businesses.Ecommerce brands.Marketers.
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