AI Chatbot · Freemium

HubSpot Chatbot Builder

HubSpot Chatbot Builder is free, no-code chatbot software inside HubSpot's CRM for qualifying leads, booking meetings, creating tickets and answering questions, personalized with Smart CRM data and handing off to live agents.

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hubspot
chatbot builder
free chatbot
crm chatbot
lead qualification
meeting booking
live chat
service hub
customer agent

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Updated Oct 9, 2026

Pricing Freemium

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Standout Features

What makes HubSpot Chatbot Builder stand out

Free chatbot builder
Personalized with HubSpot CRM data
Meeting booking and ticket creation
Customer Agent AI on paid tiers

Key Features

What’s in the toolkit?

01
Free chatbot builder
02
Chatflow builder
03
Chatbot personalization
04
Automatic ticket creation
05
Meeting booking
06
Lead qualification
07
Live agent handoff
08
If/then branching
09
Theme-matched chat windows
10
Email follow-up triggers
11
Facebook Messenger bots
12
Customer Agent
13
Breeze Assistant

What is HubSpot Chatbot Builder?

Qualify leads, book meetings and provide support with chatbots

HubSpot Chatbot Builder lets non-developers create chatbots for HubSpot's live chat widget, powered by data from HubSpot Smart CRM.

What you can build

Lead qualification and meeting booking bots.
Support bots that create tickets automatically.
If/then branching chatflows.
Handoff to live agents.
Customer Agent and Breeze Assistant AI on paid Service Hub tiers.

Free with your CRM

The builder is free with no credit card, syncs every conversation to the CRM and can trigger email follow-ups. Paid Service Hub editions add more AI. It is the natural AI chatbot choice for HubSpot users.

Category: AI Chatbot
Pricing: Freemium
Company: HubSpot, Inc.
Platform Access: 1 feature

Use Cases

Where teams put it to work

01
Lead qualification
02
Booking sales meetings
03
Customer support
04
Website engagement

Workflow

How to use HubSpot Chatbot Builder?

01
Create a free HubSpot account.
02
Open Chatflows and choose a bot template.

03
Customize questions and branching.
04
Publish on your website.

Pros & Cons

Is HubSpot Chatbot Builder right for you?

Pros

Free with no credit card
Deep CRM integration
Quick setup
Scales with Service Hub

Cons

Advanced AI needs paid Service Hub seats
Best value only inside the HubSpot ecosystem

Pricing

Pricing for HubSpot Chatbot Builder

Freemium

Free – $0: chatbot builder, up to 2 users.
Service Hub Starter and Professional: paid per seat; Professional has a one-time $1,500 onboarding fee.
Service Hub Enterprise – from $150/seat/month: plus $3,500 onboarding.

Check hubspot.com/pricing for current seat prices.

Who is it for

Who is HubSpot Chatbot Builder for?

HubSpot CRM users.Marketing and sales teams.Support teams.

FAQ

Frequently Asked Questions

Everything you need to know about HubSpot Chatbot Builder before you try it.

A tool that lets non-developers build AI chatbots that answer simple questions.

It's free, with no credit card required; premium HubSpot editions add more features.

It automates repetitive tasks, captures and nurtures leads, and cuts service costs.

You can set it up in minutes, with no engineering or design time.

It offers on-brand welcome messages, if/then branching and two-way CRM sync.

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